I worked as Design Lead for Super Facialist as part of my role at Brand Architekts, an ingrates design position creating packaging, campaigns and anything else the brand needed.
Over the years Super Facialists packaging design had become disjointed and fragmented. Ranges differed slightly from their counter parts making the brand visually weaker. I re aligned the visual language making text, layout, iconography, hierarchy and print finishes consistent to create a stronger brand on shelf. This lead to a re vamp for its online presence too creating a new look and feel for their promotional emails and POS.
Design re alignmenT
The team at Super Facialist created a range using Vegan Collagen and needed packaging and a launch campaign that was enticing as well as educational. It needed to educate the consumer on vegan Collagen in an informal and easy to understand way.
As the vegan Collagen derived from seaweed it was a logical step to create a campaign around this but rather than outright using seaweed I used textures and colours that emanated this feeling. Allowing the campaign to feel soft and flowing. Blues and teals anchored the campaign along with a bespoke font, giving it its own separate personality away from the brand itself.
I also needed to create a suite of educational icons to be used on the website, product and supporting material that was easy and quick to understand.
Along with a a kit of parts to be used across all platforms.
PACKAGING design & digital launch for vegan collagen
Super Facialist formulated an ingredients complex specifically for a range of night creams.
A logo and informative campaign was needed to educate consumers as well as excite them about this “world first” complex.
The packaging and campaign needed to entice the consumer as well as take them on a journey to understand why this complex was special. The campaign needed to work across multiple ranges within the brand and compliment each ranges colour way.
The ranges colour palettes came together to create a sunset colour palette so this was the basis for the backgrounds used. dusk lit cloudy skies with sun flares. Relaxing ethereal imagery that evoke a sense of calm. An abstracted glowing clock illustration plays with the compositions giving a nod to a “time of day” use.
PACKAGING design & digital launch for Sleep Smart night range
